HI, NICE TO MEET YOU.
HI, NICE TO MEET YOU.
Hi! I am Felicia.
I’m a Product Designer based in Singapore, passionate about turning complex problems into simple, intuitive experiences. Currently designing products at DBS Bank, I’ve also had the opportunity to shape user experiences at YouTrip. I’m driven by the challenge of creating solutions that make a real impact.
WORKS
Structured Products is a financial platform offering customized investment solutions tailored to individual client needs. As a product designer, I focused on designing user-friendly interfaces that simplify complex financial concepts, making it easier for clients to explore and manage their structured investment portfolios.
Company
DBS Bank of Singapore
Platform
Web, Mobile App
Role
Product Designer
Year
2023 - Current (Ongoing)
YouBiz is a fintech platform that simplifies expense management for SMEs, offering a multi-currency corporate card, 1% cashback, and seamless accounting integration. As a product designer, I focused on creating intuitive interfaces and streamline global financial management.
Role
Product Designer
Year
2021 - 2022
Company
YouBiz, a product of YouTrip
Platform
Web, Mobile App
As a Product Designer at DBS Bank, I worked on CancerCare, a digital insurance solution developed in partnership with Manulife. The goal was to create a simple and accessible platform that helps users secure cancer coverage with minimal friction. Ensuring a seamless policy purchase experience with clear information architecture and a frictionless claims process. Aimed to make financial protection more approachable for individuals navigating the uncertainties of cancer.
Company
DBS Bank of Singapore
Platform
Web, Mobile App
Role
Product Designer
Year
2023 - Current (Ongoing)
SKILLS AND EXPERTISE
User Research and Product Strategy 🧍🏻
Understanding user needs, aligning them with the product is essential. I've designed products and services from the ground up, taking them from 0 to 1. Technology is powerful, but it’s only meaningful if the people it’s built for can actually use it.
User Experience and Design 🎨
Good UX and design build trust, enhance usability, and drive loyalty. A seamless, user-friendly experience sets products apart, ensuring users achieve their goals effortlessly and keep coming back.
Prototyping ✍🏻
I’m a firm believer in validating major assumptions with prototypes. Begin with small experiments, fail quickly, and learn from each step. These lessons will guide us toward the next great idea.
Design Systems ⚙️
A design system is essential for maintaining consistency, improving efficiency, and ensuring scalability across products. It streamlines workflows, fosters collaboration, and helps create cohesive, high-quality user experiences.